Harvey Nichols x Diary of the CEO
Johnnie Walker x Bang & Olufsen
Exclusive to Harvey Nichols, this enchanting event combined the rich, smoky aromas of whisky tasting with crystal-clear sound, featuring a conversation with the inspiring Stephen Bartlett, host of *The Diary of a CEO* podcast. In collaboration with Johnnie Walker and Bang & Olufsen, the event unveiled a beautifully crafted limited edition gift set, which included a 70cl bottle of Johnnie Walker Blue Label and a pair of B&O Beoplay EQ adaptive noise-cancelling wireless earphones. The bespoke packaging for the set, meticulously designed by All In One Season, embraced elegance and luxury, using nature-inspired elements to elevate the experience.
The in-store activation we curated for the launch offered a glamorous yet intimate atmosphere, perfect for an eclectic guest list of actors, singers, radio presenters, and influencers. The space came alive as motion sensors, housed within elegant floral podiums, activated the intoxicating aromas of Blue Label, immersing guests in a sensory journey of pure pleasure. The experience was nothing short of unforgettable, seamlessly blending luxury and artistry to celebrate the collaboration.
Shoot The Moon art directed the promotional product and lifestyle shots with Stephen Bartlett, which were later refined and retouched for distribution.