
Selfridges, Menswear
Blue Label x Selfridges
For the exclusive winter installation of Blue Label Whisky in Selfridges' Menswear Department, All In One Season crafted a bespoke feasting table that embodied the essence of Blue Label's rich and layered flavors. Adorned with delicate floral accents, the table was an opulent celebration of the senses, designed to immerse guests in the whisky’s luxurious character.
Each cloche on the table was an enchanting display, filled with elements that mirrored the whisky’s key tasting notes—wisps of dry smoke, rich raisins, golden honey, fragrant vanilla, zesty orange, velvety chocolate, aged oak, and buttery toffee. The soft florals and botanical details weaved throughout the setting elevated the experience, creating an ethereal interplay between nature and flavor. This refined installation invited guests into a world of indulgence, perfectly capturing the spirit of Blue Label while offering a moment of sensory enchantment within the heart of Selfridges..