Oblix The Shard

For Tanqueray Ten’s brand activation at The Shard, All In One Season designed a mystical treehouse installation that perfectly embodied the gin's botanical essence. Inspired by nature’s wild beauty, we used dried fruits, bark, wooden stems, and botanical slices, intertwining them with cortinated hazel branches to create a captivating, organic structure.

The installation began at the restaurant's entrance, where lush evergreen arches, adorned with delicate floral touches, welcomed guests, building a sense of anticipation. The enchanting pathway led to the centerpiece behind the bar—a glowing tree-like installation. Gin bottles filled with soft, ethereal lighting were suspended at

different a warm, ambient glow across the space. The illuminated bottles swayed gently among the hazel branches, creating a dreamlike canopy of light.

This mystical treehouse installation, rich in natural textures and floral nuances, evoked the essence of Tanqueray Ten’s botanicals. The intertwining elements—dried fruits, bark, and evergreen arches—captured both the depth and vibrancy of the gin’s character. The combination of lighting and organic materials invited guests into a world of sensory discovery, where nature and artistry blended seamlessly to enhance the brand experience within the iconic setting of The Shard.